Each year for the past decade or so, Belgo (who label themselves 'The World's greatest Belgian restaurants') have been running Lobsterfest. It's a month-long affair which celebrates all things lobster - with a Belgian twist, naturally. I've been a fan of the Belgo chain for a few years now, trying out their lobster dishes in past Lobsterfests and also being a regular consumer of their excellent express lunch: £7.95 for moules frites and a glass of Belgian beer? Not bad at all. The Lobsterfest event I was invited to gave me and a few others a chance to see Muir Picken, the executive chef at Belgo demonstrate some of the dishes that would be on the menu.
Of course, you may read this and consider that I didn't pay for any of the food, but in perfect honesty I can say that I'll be back soon for some more lobster and those delicious frites, as well as their great selection of beers.
See also: Londonist post on Lobsterfest